In July 2009 Google launched a property search feature in Australia using its google map technology which allows people to look for property in their area.
In the UK in excess of 90% of homes for sale and to Let are advertised via the website. Some websites claim as many as 80% of people find a home to let or buy via their websites. This is an ever growing figure.
Currently Agents pay between £325 and £500 per site monthly for sites like Rightmove and Findaproperty, though some lesser known sites are free. If Google launches its service free this will be a massive winner for agents who are currently paying for these sites and will give properties an overall larger coverage from a search.
In a blog written last year by Vanessa Warwick of 4Walls on her Property Tribes site, Vanessa pointed out in great detail that the way we market property was changing pointing out that paper advertising and leafleting are becoming less and less effective.
Without doubt the Internet is providing the opportunities for property marketing, and should google fully embrace the UK market, its a step I will certainly welcome
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